Technology in golf equipment is advancing almost faster than we can keep up with. Just as our phones are getting smaller and more powerful, so too is our golf gear hitting new technological heights when it comes to helping us play better. In the grand history of the game, it’s not that long ago that woods were made of actual wood and you could literally hit it ‘out of the screws’. Fast forward to 2022 and artificial intelligence (A.I.) is now increasingly influencing and improving club design and manufacturing.
While much time is spent chasing distance through technological advances, not enough is perhaps spent talking about how new technology can help you be more consistent. We all have days when everything is going well, but perhaps not as often as we would