Video content is becoming an increasingly important part of the multimedia world and an integral feature of social media. Photography is a great medium, but more often these days, photographers are being asked to create additional videos. From a marketing point of view, a video is like gold. It can explain a product and illustrate different functions or facets far more comprehensively than a still photograph.
Online users are used to scrolling through information – and a video can easily attract attention. In addition, telling a story can create an important level between the customer and the moving image. It has been scientifically proven that customers remember a combination of moving images and sounds longer than just an image with text. Therefore, it is all the more important that you recognise the potential of video, learn new skills and use them for your own purposes.
The best way to experience filmmaking is to watch videos carefully and pay attention to the cinematic elements. The composition of the image, visual language and storytelling are the main elements to think about, but in addition, a new layer is involved and that is the sound, which as stills photographers, we haven’t had to encounter. There are many ways in which you can use your existing skills and technical knowledge in moving images. This can help you gain an advantage with potential clients.
Choose your camera
Find the right camera system to support your video vision
Thanks to new technology, high-quality video is more accessible than ever. The first DSLR camera recording Full HD video was the Nikon D90, launched in 2008. Since then, DSLR cameras have become popular, but mirrorless cameras have made great technical progress and are now strong competitors. With all the innovations and constant changes, choosing the right video camera can be a challenge.
With many pros and cons in handling, movement possibilities and technical features, when buying a video camera system, make sure it can satisfy your needs. A good way to try out different systems is to rent cameras and accessories. That way, you can find out which system will best help you to realise your cinematic plans. One important aspect to consider when buying a camera is the sensor size. The larger the sensor, the more depth-offield is achievable. Another main decision is the choice
