Digital Photographer

Pro case study

Wildlife photographer Tim Flach on storytelling and grabbing attention

Would you call yourself a wildlife photographer or an animal photographer?

That’s an interesting question. It might give some perspective to say that I’ve been working with social scientists, exploring what depictions of animals evoke empathy and lead ultimately to pro-environmental outcomes. When you say wildlife photography, you probably mean some sort of conservation communication through imagery.

How do we make social change through imagery that makes

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