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BOWERS & WILKINS’ IN-CAR GURU ON BRINGING THE NOISE TO THE BMW iX AND BEYOND

George Fryer

With the speakers in the electric iX, one of the biggest changes from the BMWs of the past is how we’ve integrated subwoofers.

Now we have batteries under the floor, so we have to look at more novel ways to find space for subwoofers to operate. This project began with a demo car to look into topics like ‘How do you get the best bass performance when

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