South African Home Owner

Trendsetters AND TEXTURES

NDUMISO DLAMINI

Head of Design Network Africa, DNA, agency for the export and development of African homeware

These days, thanks to retail customers' exposure to international movements, trends tend to be more aligned to a socio-economic grouping than a region.

As a result of the work-from-home movement, we are seeing a shift toward the demand for higher quality and more classically tasteful homeware. Customers have become more spatially aware, igniting the desire for comfort and higher quality materials and textures, such as Merino wool pebble ottomans by

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