’m fascinated by independent players in the industry, both individuals and organisations, and how they are able to not only survive in the ‘sink-or-swim’ environment of the international whisky market but often thrive and innovate – and I mean create things that are genuinely new and revolutionary, not just slap a new label on what’s essentially an old product. Recently, I’ve been inspired by a number of independent
INDEPENDENT SPIRIT
Oct 12, 2022
2 minutes
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