EVEN WITH AN INFUSION of some of the best marketing available—a turn on an episode in the sixth season of Queer Eye—the promotional wheel never stops a-spinning for a nascent gym. So it is at Austin’s Liberation Barbell Club on a sweltering Saturday in mid-July, as Laurie Porsch and Tyler Jacob Villarreal tend to the club’s Instagram. Porsch, 35, is the owner of Liberation, which she founded just before the dawn of the Covid era. Villarreal, 23, is a trainer at the club who has also taken on social-media duties.
Porsch is small, strong, and quick, with hot-pink nails and a cloud of
