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HISENSE IS known by Sound & Vision cognoscenti as a brand taking ambitious steps to spotlight itself as an innovator in leading-edge television technologies with pricing it terms affordable. For those who do not peruse our pages, the Hisense name may be more closely identified with refrigerators and other home appliances. But as a manufacturer in the consumer electronics space, especially one in the business of making flat-panel televisions and projectors, you can legitimately claim to “have arrived” when your products occupy rack space in Costco alongside the best-known brands in TV.
In addition to offering a full range of flat-panel sets, China-based Hisense has been a longstanding proponent of ultra-short-throw (UST) projectors—a.k.a. “laser TVs”—having done much to elevate the category here and in the Chinese market where this technology rules supreme for its ability to deliver cinema-sized entertainment without the complexity of having to mount a projector on the ceiling. In 2018 we reviewed one of the brand’s first models—simply called the Hisense Laser TV—and were impressed enough to award it a Top Pick, though at $10,000 it wasn’t exactly a mass-market product. (The same can be said of the $25,000 Sony VPL-VZ1000ES we reviewed in 2017.) In recent years, we’ve also reviewed UST projectors in the $2,800 to $6,000 range from BenQ, Epson, Vava, and LG with mixed results.
Today, Hisense has nine
