The Big Issue

Society

DAYGAMING

‘Women are not a game, not a sport’

“Excuse me, I think you’re just beautiful.” It’s a familiar situation for a lot of women: being chatted up in the street by a man out of the blue.

‘Daygaming’ sees men stop women they find attractive in the street with the aim to get their numbers. The practice has dedicated coaches. Men learn tailored techniques through one-to-one coaching, bootcamps and even six-week transformation courses. They may pay anywhere from £300 to upwards of £5,000 to learn how to approach women with confidence.

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