n her teens, like so many young women of that age, Yolanda Kingdon was very much into makeup. So much so, that she regularly uploaded her creations – which often involved a lot of feathers, glitter and the like – to the social network MySpace (remember that?). She gained quite a following, and soon people were asking her how much she charged for a photo shoot. By the time she was 18, she was studying at college, working in her local branch of Topshop, and squeezing in an increasing number of shoots, working from her grandmother’s converted attic
