When Paulina Liffner von Sydow launched Little Liffner in 2012, her ambition was to become that Scandinavian leather goods brand with reasonable pricing. “I have so many things I want to do in life: travel; have a beautiful home; to do lots of fun things – and I wouldn’t put more than a full month’s salary into buying a handbag,” she tells us. “And I feel there are lots of smart girls who earn their own money that feel the same way.”
Paulina’s first job was at Elle Sweden, where she progressed to junior editor, “Working with fashion really taught me how to create an image, which I think has been very valuable to me in my business today”.
But it was when working for a PR company in Stockholm, where she consulted with luxury brands, that she decided she wanted to make her own product. Knowing she wouldn’t be hired as a designer without training, she thought, ‘What can I start designing myself that is not
