Business Today

Online Opulence

GEETU UPPAL, A COMMUNICATIONS professional, had dreamt of owning a Prada bag and a pair of Chanel pumps for years. But the very thought of the death stares from the sales executives upon enquiring about the prices of those products deterred her from even entering the stores. And her fears weren’t unfounded either, for there’s a popular adage among people that “if you have to ask the price, then it’s too rich for you”. But recently I saw her toting her new Prada handbag at our last get-together. She chirpily told me about her new online purchase, and how she is now saving money for the Chanel pumps, which she should be able to purchase for her birthday in November.

Generally speaking, anything that is beyond the reach of the masses can be classified as a luxury item. While everyone has

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