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  • Beijing Review

    HIGH-END TIES

    Sep 15, 2022 5 minutes
    By Li Xiaoyang
    Copyedited by G.P. Wilson

    Now more than just a producer of processors, U.S. tech firm Intel’s presence has been growing in the Chinese market. The company’s artificial intelligence (AI) technologies were used during the closing ceremony of the Beijing Winter Olympics in February. Snowflakes on the floor beneath performers gleamed where they stepped. The same technology was again put on display at the 2022 China International Fair for Trade in Services (CIFTIS) in Beijing from August 31 to September 5. As presented on the fair, Intel’s AI system traces the movement of athletes without wearable devices to help with their training.

    In cooperation with Chinese tech company Baidu, Intel has developed a platform known as PaddlePaddle that facilitates intelligent industrial upgrading. As part of efforts to increase sustainability, the company is also using big data to monitor energy use during its laptop production and

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