How to be a SOCIAL MEDIA SAILOR
Ever since boats first put to sea, mariners have revelled in spinning yarns of daring voyages, far off lands and tempests survived. Storytelling remains integral to sailing lore and, in today’s digital world, establishing a social media presence is a great way to share cruising adventures with family, friends and other sailing enthusiasts. For some, it may even be a way to help finance their cruising.
Exploring stunning locations, battling extremes of weather, encountering wildlife, or just enjoying life aboard all make for a perfect recipe to generate interesting and engaging content for upload to a website blog, Facebook page, or YouTube channel. Whatever medium you choose, the ability to shoot captivating imagery is a cornerstone in creating impact and, to our advantage, advances in digital camera technology continue to expand opportunities for innovative approaches for recording our journeys. With affordable technology allowing us to shoot remotely, underwater, and even from the air via drones, it is fair to say our creativity is restricted only by our imaginations!
Although in-camera automation relieves us of many of the technical challenges of photography and videography, if creators wish to record beautiful and spectacular imagery it still requires the person behind (or in control of) the lens to be a master of their equipment and to apply creative skill to the art. Without this, our images or videos will lack visual appeal and our stories will be all the poorer.
1. CREATING IMPACT
If your story is to be told, it must be seen and read. Unfortunately, the
