Robb Report Singapore

Digital Label Art, First-release Rights, Elaborate Magnums. Has the Emperor Got Some New Clothes?

PRODUCED BY HUMANS for around 8,000 years, wine is slow to change. That said, there has been a lot of innovation recently. Low-sugar wine is a fast-growing category, production of rose Prosecco is now allowed, canned wine is crazy popular and wine releases paired with NFTs are exploding. Ever since that last item caught our attention, we have replaced checking vintage charts for best quality-to-price ratio with finding out what Ethereum is worth in US dollars, as many wine-NFT release prices are quoted in cryptocurrency. That said, most of the offers we’ve seen will accept traditional currency as well.

We’re familiar with NFTs by now, right? If

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