S THE CEO of Parmigiani Fleurier since early 2021, Guido Terreni’s strategy has involved refocusing the brand around elegance, discretion and an eye for detail. “It’s reactivating a brand which is very prestigious in the mind of the customer,” he explains. “What was missing was an interpretation of the taste of today, to understand the Parmigiani customer of today – what
Understatement And Innovation
Aug 16, 2022
2 minutes
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