UK brand Genesis originally entered the market in 2009 with a complete range of bikes from flatbar commuters to carbon road frames. However their roots lie in high-end steel, and the current range has been narrowed to reflect this specialty. They’re a love-or-hate brand in terms of aesthetic – thin, round tubing surmises this. They’re built for the self-sufficient adventurer with relatively simple mechanics including threaded bottom brackets and external cabling. Genesis’ target market is broad, appealing to anyone wanting to get lost on back roads but also not worried about their aero position during a gravel race. However, their target market is also quite niche, because again, traditional steel and rowdy colour schemes are an acquired taste.
The Fugio 30 is their top-tier bike in the Fugio range, designed for the committed gravel rider with a sense of humour. The tech specs leave little to be desired,