As a relatively new brand to the UK, Chinese outfit Xiaomi appears to have figured out that it will help it establish itself as a household name (it’s pronounced shau-mee, lest you were wondering) if it brings to market something unusual, officially ‘endorsed’ by one of the most established brands in the western world, and eye-catchingly cheap. Ladies and gentlemen, say hello to the Xiaomi F2 Amazon Fire TV.
At £299, this 43in 4K LCD TV is down there scrapping it out with fancy OS-toting competitors such as Hisense and TCL’s Roku TVs. The F2 is also available in 50 and 55in screen sizes.
Familiar Fire
The Xiaomi F2 looks and feels mostly like what it is: a cheap television. The bodywork is extremely lightweight despite apparently being built around a
