The days of speedily updating your Facebook status the moment a new relationship is made official are long gone. In fact, the Facebook relationship update could be described as somewhat passe, replaced instead by a new form of social media relationship documentation – the ‘soft’ or ‘hard’ launch.
Social media oversharing has become a commonplace occurrence – and the trend of PR speak creeping into the realm of relationships and intimacy is only growing. The soft and hard launch trend combines both.
Love, labour and the consumer marketplace have always been intrinsically linked, and the
