JOURNEY TOWARDS BRANDING MALAYSIAN DURIANS THE EXTRAORDINARY DULAI FRUIT ENTERPRISE

Dulai Fruit Enterprise is one of the first companies in Malaysia to obtain the certification for exporting whole fresh frozen durians to China.

At that time, there were only a handful of certified companies in Malaysia and Dulai Fruit Enterprise was one of them, thanks to Eric Chan, the CEO of the company.

DURIAN AS THEIR MAIN EXPORT

Unlike other entrepreneurs, Eric Chan invested in durian production. Usually, those who invest in the durian industry would target the local market as their primary goal. Once they have achieved a certain level of success, only then would they then move on to export. However, Eric Chan first focused on exports and successfully established a reputation in the international; market before returning to the Malaysian market.

“Although Malaysian durianswere well