The European Business Review

STRATEGIES FOR SUDDEN SHOCK- MARKET REWARDS GOOD PERFORMANCE ALSO DURING TOUGH TIMES

THERE ARE WINNERS IN COVID-19 CRISIS

Out of 1,963 listed companies we found out that in 2016-2020

• 9% increased revenue annually,

• 0.4% increased profit every year,

• 3% increased market cap annually,

• One company increased revenue, profit, and market cap every year.

Looking on the same metrics for 2020: 40% increased revenue, 20% improved profit, 39% grew market cap, and 8% (160 companies) hit all the metrics.

Our analysis shows that winners can be categorized in four groups depending on company’s focus and time horizon of strategic actions (see Figure).

I. OPTIMIZE - PROFIT AND MARKET CAP IMPROVED IN 2020

Companies with successful cost savings approach were able to improve their internal efficiency, profit, and market cap. We found 12% out of 1,963 listed companies were cost-focused companies.

Case Fiskars – EVP Tuomas

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