As a young girl growing up in Cuernavaca, south of Mexico City, Cristina Mittermeier knew she wanted to live a life that helped protect the natural world. First she became a marine biologist. Then she was asked to provide the text for a coffee table book. But when she saw how people connected with the photos and barely glanced at her words on launch night, she wondered if she was going about it the wrong way.
“We are routinely winning one campaign after
