Rotman Management

How to Impact Humanity: A Lesson from History

GIVEN THAT THE 120TH ANNIVERSARY of the Nobel Peace Prize took place on December 11, 2021, we felt the time was right to celebrate the life’s work of its inaugural recipient, Swiss businessman Henry Dunant. When Geneva-born Dunant set off on a long business trip in June 1859, he could not have anticipated how it would change his life — and impact humanity.

Dunant discovered his true calling through accidental exposure to the horrors of war, and the experience set off a train of thought that would ultimately lead to the founding of the Red Cross. Of course, he was not the first person to observe the consequences of battle. But how did he come up with the idea of a more humane response to the conduct of hostilities, and turn that thinking into action?

The answer, as we have learned from our research into breakthrough solutions, was his ability to think differently, unencumbered by the usual assumptions, and his intuitive grasp of five core elements of innovation: Attention, Levitation, Imagination, Experimentation and Navigation. We call this the Alien framework.

Drawing on ’s outstanding biography of Dunant, we will use our framework to cast a fresh light on Durant’s role in

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