FORM & FUNCTION
Sep 14, 2022
3 minutes
BY: NIGEL PATERSON
I bet there were some stormy arguments at BMW a few years back.
“Our touring bikes are more comfortable, better handling, lighter, smoother and less expensive than the Harleys and Indians,” an engineer would be saying. “The marketing department just needs to get Americans to ride the bikes and they will know they are better machines,” he would continue.
“We have been trying to do that for
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