If cannabis and CBD enterprises hope to be successful, demonstrating social consciousness and long-term sustainability efforts will be key. That’s according to a survey conducted by Clutch of 420 consumers who shared their views on the importance of corporate social responsibility.
More than two-thirds (70%) of Generation Xers (ages 35-54) said they would likely stop patronizing a company that supports an issue with which they disagree. A majority (54%) of participating Millennials (ages 18-34) agreed. Supporters among Baby boomers (ages 55+), an age group known to be more loyal than younger generations, numbered 37%.
Consumers and businesses .
