T HAS BEEN A long journey, spanning three decades, for ace couturier JJ Valaya in the fashion industry. From elaborate surface embroideries to dramatic bridal couture, Valaya’s name has become synonymous with maximalism in Indian couture. But in his 30 year, he decided to take the road less travelled and launched his pivotal brand called JJV, which he reveals was created to cater to his nomadic customers’ sartorial needs. An avid traveller himself, Valaya fused his travel experiences with his he has travelled to 46 countries and plans to travel to 40 more and how each destination he has experienced finds a way into his creations.
