Moda Finale

Some years ago British brand Moda had a small presence in the bike market, but was ultimately off the pace compared to many competitors. However, the company changed ownership in 2020 and that shift triggered an overhaul of its entire range.

‘Most of the old models were hugely outdated, so we looked at the acquisition of the brand as an opportunity to start from a clean slate,’ says new owner Dave Williams. Two years on it’s mission accomplished – Moda now has a tidy range of contemporary bikes covering the established road and gravel niches. All tend to be priced