I shake my head every time I scroll through horse-for-sale ads online and in magazines. The photos that accompany many ads make it nearly impossible to gauge a horse’s quality. The backgrounds are messy. The lighting is horrible. The horse is standing at an unflattering angle (and often is dirty).
How can anyone expect to sell a horse like that?
Just as in the show pen, first impressions matter. And with an ad (online or otherwise), that first impression is usually a photo. So make it count.
