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  • The Australian Women's Weekly

    WOMEN OF THE FUTURE MEET our FINALISTS

    Sep 07, 2022 4 minutes

    NATASSIA NICOLAO

    28, VICTORIA, CONSERVING BEAUTY

    hen called Natassia to ask about her waterless beauty brand, Conserving Beauty, the founder and CEO was training staff at New Zealand MECCA stores that would soon stock her innovative products, which use no water and leave no waste. A science graduate with a major in biochemistry, Natassia spent the early years of her career in the beauty industry, focusing on ethical sourcing and product development. She wondered why the industry was having conversations about recyclable packaging but not water conservation. Having grown up in an era of water restrictions, it struck her as a major oversight. “Water is involved in every stage of a product life cycle,” Natassia says. “I kept thinking, the world doesn’t need another beauty

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