The Australian Women's Weekly

The hype about hyaluronic acid

Imagine the effects of soaking a sultana in water overnight – that’s what beauty gurus say hyaluronic acid (HA) can do for your skin. HA’s game-changing plumping effect is all thanks to this teeny molecule’s ability to do some seriously heavy lifting (try holding 1000 times your weight in water). “Hyaluronic acid is an instant hydrator, plumping and binding moisture to the skin, making it look and feel better,” says Gina Cook, the National Training Manager at Ella Baché.

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