udi has been unexpectedly pointed in its reasoning for entering Formula 1, acting in a way most unlike the massive, grey-suited corporation that it is. In the very first paragraph of the official announcement of its new engine programme was this line: “This is the first time in more than a decade that a Formula 1 powertrain will be built in Germany.” The social media posts ran the message that the four rings will be “the new stars”. This comes as the Ingolstadt boardroom believes Mercedes
