How Super Is Your Serum?
Aug 30, 2022
4 minutes
By Ingeborg van Lotringen
Few things give a clearer insight into the minds of Aussies than what they Google most. Somewhere between the unsurprising (who won the election?) and the very surprising (how to make slime without glue), there was a simple skincare query. Nodding to our increasing interest in selfcare and skincare, many minds wondered and fingers tapped: ‘What does a serum do?’ And when you asked, the beauty industry answered.
Give Me Strength
The goal of a serum is to treat skin with supportive and corrective ingredients in a fast-absorbing, water-based lotion. It’s the product in your skincare arsenal that tends to be the
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