Rugby World

WHAT IT’S LIKE TO… LAUNCH RUGBY IN RURAL NORWAY

EVERYTHING STARTED with a text. “‘Hello, I’m Mike, I’m living in Vik. I heard you chase the egg.” The sender, Mike Pride, had recently moved to Norway from the UK and was a keen rugby player. The recipient, Matthew Shaw, had played a bit in his early 20s in the Midlands and had tried to get his students at Western Norway University of Applied Sciences interested in the oval ball but to no avail.

In rural Norway, with towns of only a few hundred or thousand people – “the middle of nowhere” as they put it

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