Ask the DeLorean crew about their upcoming Alpha5 sports car, and they’ll tell you it’s the result of 40 years of ongoing evolution. But wait, didn’t DeLorean go bankrupt in the mid-1980s? Of course it did—but the new DeLorean company has created an alternate timeline where it didn’t. Along with the Alpha5, DeLorean imagined a complete history of what might have been, including three seminal DeLorean concept cars.
We realize this sounds like an exercise in corporate navel-gazing, but when Troy Beetz, DeLorean’s chief brand officer, explained it to us, the logic made sense.
“We knew from the beginning that we couldn’t just redo the
