Launch of Life. Be in it.
AUSTRALIA’S LIFE. BE IN IT. campaign – to increase physical activity and general wellbeing among Australians and encourage them to take control of their health – was ahead of its time. It came well before the first International Conference on Health Promotion, organised by the World Health Organization and held in Ottawa, Canada, on 21 November 1986, when the Ottawa Charter on Health Promotion was signed.
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