Wuhlf: forging ahead through tough times
Wuhlf Equipment has specialised in the import and supply of front-end loaders, 4x4 forklifts and spares to the South African market for the past 17 years.
Initially called Quality Products (QualiProd), Wuhlf was rebranded in 2015, and has since become synonymous with mulchers.
Johan Grobler, co-founder and director of Wuhlf, says the rebranding of the company was necessary to improve brand awareness. “When we operated as QualiProd, our clients recognised us by the names of individual machinery, such as Renoster. As animal names have always worked well for us, we eventually settled on Wuhlf.
