ears ago, the Bluebell Railway produced a series of award-winning posters as a marketing campaign for the Sheffield Park-Horsted Keynes railway. They were designed to be displayed ‘off’ the railway itself, on main line stations and on other preserved railways. The headline of each poster was a play on words. I remember two, particularly, ‘Warm and Tender’ and ‘Atmospheric Railway’. The first was, naturally, about steam locomotives. The second was not about Brunel’s expensive disaster on the South Devon Railway, but about the perfect atmosphere of the Bluebell’s rural stations. In the years since that advertisement campaign, the Bluebell’s success in creating that atmosphere has been, in which Horsted Keynes station relocates from the South East to Yorkshire!
