Land Rover Monthly

Is quality JLR’s biggest challenge?

PRODUCT quality has been a problem for Land Rover for decades. And although things are getting better, it still is a problem. I’ve had literally hundreds of conversations about it over the years, often with fans of rival marques. If I had a pound for every time someone had thrown that hackneyed old saying at me, ‘if you want to go into the bush take a Land Rover, but if you want to come out again, take a Toyota’, I’d be a rich man.

I’ve heard almost as many theories about the reasons for poor quality as

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