By Design
In the 1920s, American designers such as Henry Dreyfuss and Raymond Loewy established the first important industrial design studios in the U.S. They emphasized the beauty in functionalism, elimination of unnecessary decoration and simplified arrangement of components. Among the first products to reflect this aesthetic planning were automatic refrigerators designed by Loewy, and telephone equipment and clocks designed by Dreyfuss.
Loewy was born and educated in France and served as an engineering officer in the French army during World War I. After the war, he immigrated
