MESSAGE A BOTTLE
The gin industry is one of creativity, building experiences through the senses to convey stories: a place, a time, a snapshot of a moment. Creativity is the life source and collaboration fuels the fire: those sparks of chinking flint, minds working together, sparking ideas and accomplishing something that may not have occurred at otherwise. I mean, what’s more fun than creating something together?
There have been some fantastic collaborations in recent years. Four Pillars is certainly deserving of a mention, launching incredible products such as Spice Trade Gin in collaboration with India’s Stranger and Sons. But this article is really focused on That Boutique-y Gin Company (TBGC), which has produced an incredible spectrum of ideas across everything from gins evoking fresh rain, to gins that are an uncanny foreshadowing of events to come. This may sound too odd to be true, but sometimes truth is stranger than fiction.
David T.
