What’s in a name?
On my route to work one morning, I noticed the car I had been following — an innocuous Toyota — had the name ‘Innova Crysta’ boldly emblazoned on it.
I asked myself what possessed Toyota to call a car that — but wait, car manufacturer Mitsubishi created the ‘Minica lettuce’! I mean, come on — and my apologies in advance if you drive either of these vehicles — you could have asked a three-year-old toddler to choose a name and it would be an improvement. It made no sense to me, and that got me thinking: does a product name have any relevance in my decision-making process? Is there in fact a part of my brain that detects what is
