Land Rover Discovery set for reinvention
Aug 04, 2022
3 minutes
Steve Fowler
@stevefowle
• More luxury and electrification plus new platform for Disco 6
• Nameplate could spawn a family of models like Defender
LAND ROVER’S forgotten child, the Discovery, is set for a major reinvention under Jaguar Land Rover’s Reimagine strategy to halt sliding sales that are partly down to the introduction of the Defender.
Speaking to Auto Express, CEO Thierry Bolloré said, “We are completely reinventing Discovery. We believe there is a space for it, but we have to be creative. Defender is such a
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