Case study

In a perfect world, a cyclist flying overseas would be able to wheel their bike directly onto the plane, sitting next to it while enjoying a movie and a comically small can of beer. Instead we’re forced to consign our pride and joy to the belly of the beast, leaving it in the merciless hands of physics, fate and baggage handlers.

In an attempt to protect their bikes from the travails of air travel, many plucky cyclists make do with a cardboard box and bubble wrap, but Christian Pearce, global brand manager