The Fifth Gen

“The largest customer base we have is still in the US, mostly the Silicon Valley type,” said Richard Agnew, Land Rover communications director.

I had just spent a whole day of driving the new fifth-generation Range Rover and was sitting across Agnew over dinner at Hazel Hill Restaurant in Sonoma. Joining us were members of the Range Rover design team and a few international guests who did the drive with me. Having been thoroughly impressed, I wanted to know who Land Rover had in mind when they designed the Range Rover.

It’s widely known that a long-time customer of the Range Rover is her majesty Queen Elizabeth II of England. But now, it seems the “Tech Royalty” of Silicon Valley has been added to the list of Range Rover’s prestigious clientele. What is it about the Silicon Valley type that connects with the Range Rover?

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