Money Magazine

Dish up a treat from the lab

Fact file

George Peppou Co-founder and CEO of tech start-up Vow Food, which is making cultured meat in the laboratory. Age 31; lives in the inner Sydney suburb of Redfern.

Peppou’s first invention as a kid was an expanding measuring stick so that his grandfather could gauge the distance between town bowling balls. His attitude to life is to be curious and pathologically optimistic. He cured his fear of heights by taking a mountaineering holiday in France. He would like to learn welding. His best advice came from a mentor, Sarah, who said he either had to become a business founder or shut up rather than be indecisive. Describes his work life balance as poor, being at work most days.

Shiny stainless-steel vats and pipes are busily being installed alongside control panels, a glass-fronted laboratory and a loading dock. There doesn’t seem

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