NO HALF MEASURES

The numbers speak for themselves. Ten hulls of the 70ft Sirena 68 were sold before the first one even touched the water and debuted at the Cannes Yachting Festival in September 2021. Six months later, by the time the new model reached the Palm Beach International Boat Show, eager buyers had snapped up the first 27 boats.

This success is particularly startling when you realize that Sirena Yachts is only six years old. Its parent company, Sirena Marine, though, has yachtbuilding experience that precedes it by nearly a decade. It built the Euphoria and Azuree sailing yachts and partnered with Azimut to design and produce three models at its facility in Turkey. That partnership ended in 2015