Octane Magazine

STEPHEN BAYLEY

Marketing is an inexact science, if it is a science at all. To qualify as ‘scientfic’, the result of any experiment must be reproducible. If this held in the car world, then no manufacturer would ever experience a flop because whatever determined a sales success in the past could be reproduced in future. Factor in the vagaries of public taste, where the only certainty is that things change, and you enter the peculiar chaos of car design.

There is

You’re reading a preview, subscribe to read more.

More from Octane Magazine

Octane Magazine3 min read
1936 Austin Seven Ruby
I ACQUIRED THIS charming little Ruby in September 2019 after searching for it for a couple of years, because my father had owned it during the 1980s. I come from a family in the motor trade and we had garages in Newbury and Wantage, the latter set up
Octane Magazine8 min read
Rallye Les Bleus
Dullness and predictability are underrated virtues. This is brought into sharp relief as we head onto a former stage of the World Rally Championship, the one dubbed Lagoa Azul. It sounds lovely, even translated to the more pedestrian Blue Lagoon, and
Octane Magazine3 min read
A Hewitt To Woo
IF YOU’D BEEN fortunate enough to snag a basic steel Patek Philippe Nautilus 5711/1A-010 in 2016, you’d have paid £16,340 (or £20k-ish for a grey market model – there were dealer waiting lists). In the insanity of the 2022 post-plague watch bubble, y

Related Books & Audiobooks