PETER PAKULA

s a lure designer, it’s no surprise that Peter Pakula’s first steps as a child were toward a fisherman who helped him land his first catch as a toddler. Raised in the eastern suburbs of Sydney, Australia, he studied textile design; his background made the jump to tackle design and production relatively easy. In the 45 years since, he’s developed some of the best products in the sport, sharing his tips and techniques through countless seminars, videos, and magazine articles. Now in his late 60s, Pakula is married to the love of his life, business partner and wife Jo, a cancer survivor for