Socialising has long been synonymous with drinking, but as Australians become more health conscious, sobriety is on the rise. However, the dilemma of what to drink when you’re not drinking has all but vanished. A booming non-alcoholic drink market is meeting the demand of young folk who are looking for healthier options in social settings.
When Giesen launched its 0% Sauvignon Blanc in 2020, its sell-out releases in Australia and New Zealand proved consumers wanted great-tasting non-alcoholic options. The ubiquitous drinking culture is finally being called into question and millennials are leading the way. According to a 2021
