Microsoft Store changes could make Windows better, or a lot worse

The Microsoft Store app suffers from two major flaws: it doesn’t have as many apps as users would like, and what apps there are suffer from a plague of infrequently updated lookalikes. Microsoft seems intent on solving the first problem by making the second potentially worse.

Microsoft said at its recent Microsoft Build 2022 conference that the Microsoft Store is “open to all”, meaning that it has removed a wait-list programme for Win32 apps. The store is now open to all app developers. The tech giant also announced an ad program, Microsoft Store Ads, which will allow developers to create ad campaigns to promote their apps within